Concept work · Restaurant
A restaurant experience that starts before the booking.
Urban Feast is a concept project created to demonstrate how strategy, structure and visual direction can work together for a business category.
The direction
Urban Feast
The challenge
Make a modern restaurant feel immediate, navigable and easy to book from any device.
The approach
Use high-contrast hierarchy for the menu, atmosphere and reservation path so the next action is always clear.
Concept deliverables
Restaurant website concept, booking funnel direction, menu structure and launch content system.
This is concept work. It is shown to demonstrate approach and visual thinking, not to claim client outcomes.
Start with clarity